Digital agencies are a relatively new concept, and while many of us have a rough idea about what they’re all about, it can be incredibly difficult trying to decipher their jargon, understand their services and pick one to go with. In South Africa there are several hundred companies claiming or aiming to be digital companies, making it incredibly difficult to find the one right for your business. When embarking on your search it’s important to know three things: What is “digital”? What types of digital agencies are out there? What do I need a digital agency for?
Firstly, “digital” is the word that is used to describe to any system that is based on discontinuous data. Computers are digital machines because at their most basic they decipher between two values: 0 and 1 (or on and off). All data that a computer processes has to be coded digitally using a “0” and a “1” value. In others words, “digital” refers to running off digits. Other definitions imply that something need to be operated by fingers for it to be digital, and that “digital” refers to a device that can generate, record, process, receive, transmit or display information.
There are three types of digital agencies in South Africa: Digital Production Agencies, Digital Think Tanks and Full Service Digital Agencies. They differ according to their respective services and how they approach the digital sphere. Digital production companies focus on producing innovative, fashionable and quality creative work for a client’s or agency’s brief. They utilise their web skills to execute and improve ideas. Digital think tanks don’t actually create anything digital but rather help client’s strategize and navigate the digital sphere effectively for their brand while creating clever briefs for a digital production house.
Full service digital agencies most often start out as digital production companies however evolve their strategy capabilities to offer client’s strategies and planning. These companies are taking leadership roles for brands in South Africa ad bring together creativity, strategy and skills together to create and translate a brief effectively for a client. When looking for one of the above agency types research extensively and learn about the reputations of respective companies. Take a look at their online portfolios and chose a company that can take ideas for a brand and make sure that they are engaging and compelling when digitally formatted and incorporated.
Lastly, you’ll need to understand your needs before contacting a digital marketing agency. Technology is constantly changing due to innovations and developments in the online and digital sphere. If you’re simply looking for a website redesign and know what you want, contacting a digital production house is your best bet. For a campaign, sit down with a digital think tank. If you would like to take your business to the next level on a digital platform with marketing strategies incorporated, a full service digital marketing agency will be the most effective in helping you achieve your aims and brief.
With so much to choose from locally, it can be incredibly difficult to decide which digital agency to trust your faith in. While there are undoubtedly talented and professional companies out there offering skilled services and creative concepts, finding the one which suits your brand and that is capable of delivering the digital innovations required to give your company a boost on the online and digital sphere can be quite a tricky task. Take your time, research and make sure you know what type of company you’re looking for that will be able to work with you satisfactorily to complete a brief.
Original Source: Techno News
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